Put your best link first
Most visitors tap the first or second button. Keep the link you care most about at the top, with a short, clear text ("Book a session" works better than "Click here").
Check the clicks per link after a week: move up what gets clicked, remove what doesn't. A hidden block stays in the editor, ready to come back.
TipSafe for the people who visit
Addresses are checked when you add them and again as a page gets popular: no lookalike of a well-known brand, no IP address, no other URL shortener, no page listed as dangerous.
Anyone can report an abusive page from the link at its bottom: it is reviewed and disabled.
Safety